Privacy Policy

What we collect

We collect only what the service needs to work:

• Account details: your name, email address and password (stored hashed, never in readable form).
• Horses you create: name, and anything optional you add such as breed or year of birth.
• Videos you upload, and the analyses produced from them.
• Purchase records: what you bought, when, how much, and an identifier from the payment processor. We never see or store your full card number.
• Technical diagnostics: error reports and usage counts, described below.
• Approximate location: the country, region and city your IP address resolves to, captured when you register and when you sign in. Described in its own section below.
• Referral activity: your referral code, who referred you, when you shared your code, and any reward vouchers granted or spent.

Approximate location from your IP address

When you register and when you sign in, we look up the IP address of that request against a geolocation service and keep only the result: a country, a region and a city. We use this to understand where our customers are and to support and secure accounts.

We do not keep the IP address itself beyond what the lookup and normal security logging require, and we never use this information for advertising. IP geolocation is approximate: it reflects your network connection, and a VPN or mobile carrier can place you somewhere you are not. It is never precise location, and the app never reads GPS.

Diagnostics, and what is deliberately excluded

When something fails we record the screen it happened on, the request that failed, an error message and the app version. Identifiers inside a route, such as a video or horse id, are replaced before the report is sent.

We do not send request bodies, form values, video content, horse names, email addresses or authentication tokens in diagnostics.

Who processes your information

We use these processors, and no others:

• Square, Inc. — payment processing and subscriptions. Card details go to Square directly and are never handled by us.
• Vercel Inc. — hosting for the app and the checkout service, including request logs.
• The EquiLogic API (api.equilogic.ai) — your account, horses, videos and analyses.
• Apple Inc. — if you buy through the App Store, Apple processes that payment under its own privacy policy.
• Google LLC — the Inter typeface is served from Google Fonts, which means Google receives your IP address when the app loads. We intend to self-host this.
• ipwho.is — IP geolocation. Receives the IP address of a registration or sign-in request, returns an approximate place, and is sent nothing else about you.

Why we are allowed to use it

To perform our contract with you: running your account, analysing your videos, taking payment.

Our legitimate interests: keeping the service secure, fixing faults, preventing fraud and abuse.

Legal obligations: keeping records of transactions and tax information.

How long we keep it

Account details, horses, videos and analyses are kept while your account is open. When you delete your account they are removed within 30 days, other than what we must keep for legal or accounting reasons.

Transaction records are kept for seven years to meet tax and accounting obligations.

Diagnostic reports are kept for 90 days.

Your rights

Wherever you live, you can ask us to show you the information we hold about you, correct it, delete it, or send it to you in a portable format. You can also object to processing, or ask us to restrict it.

Under the GDPR and UK GDPR you additionally have the right to withdraw consent and to lodge a complaint with your supervisory authority.

Under the CCPA and CPRA you have the right to know, delete, correct, and opt out of sale or sharing. We do not sell personal information and we do not share it for cross-context behavioural advertising. Exercising these rights will never result in worse service or a different price.

Write to support@equilogic.ai. We respond within 30 days, and will tell you if we need longer.

Deleting your account

You can request deletion from the profile screen. We email you a confirmation link valid for 24 hours, so that a stray tap or someone else with your unlocked phone cannot erase your history.

Children

This service is not for anyone under 18 and we do not knowingly collect information from children. If you believe a child has given us information, contact us and we will delete it.

Security

Traffic is encrypted in transit. Passwords are hashed. Payment credentials never reach our systems. Access to production data is limited to people who need it.

No system is perfectly secure. If a breach affects you we will tell you and the relevant regulator as the law requires.

International transfers

Our processors operate in the United States. If you use the service from outside the United States, your information is transferred there and handled under this policy.

Changes

If we change this policy materially we will tell you in the app or by email before the change takes effect.

Contact

Privacy questions and requests: support@equilogic.ai.